Tourism Roles & Economic Value of Singapore Biennale 2008
The Singapore Biennale 2008 has attracted 505,200 visitors. This figure includes both locals and also tourists.
Tourists that come Singapore for the Biennale not only paid for the tickets to the event, but also accommodation, food and beverage, entertainment and more. The event not only helped to increase the revenue of the tourism related business but also businesses in the retail industry and etc.
The other tourists that may not have come to Singapore specially for Biennale might have stayed a day more to visit the event. For example, those that came for the F1 Race may have came a day earlier or stayed a day more to see the Biennale. This also helped in increasing the revenue of the various industries. The tourists brought money into Singapore, contributing to the growth of Singapore’s economy.
Partnering the Biennale, the event is also of economic value to the Singapore Flyer and the various sponsors. As the objective of all companies is to increase its own financial position, their sponsorship to the Singapore Biennale is most probably to help them in a way or another, earn more revenue.
Being a major event, the Singapore Biennale 2008 has attracted great media attention-local and overseas. This has helped make Singapore known to more people across the borders. It could have stirred interest among foreigners in Singapore, increasing tourist arrivals and hence, contribute to the tourism receipts.
The event is creative, fun and stimulating. It is an event that can help change the perceptions that foreigners have on Singapore. Most tourists come to Singapore to do business. With wide media coverage, this major event will not only promote greater public interest in arts but also boost Singapore’s ‘international image as a vibrant city to live, work, play’.
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